Today we live in the midst of a consumerist culture where the advertisements around constantly exhort us to spend. This is quite a contrast to the culture that our parents and the older generation were brought up in. They had few options to spend on and ended up living an austere, thrifty life. Today, there is a need to find a balance and it is not uncommon for people, particularly young people straight out of college earning salaries that their parents could not imagine, going into a debt trap from which it is hard to come out. Finance Coaching helps you to identify and clarify your long term goals and helps you to plan objectively to meet those goals. Finance coaching is not to be confused with Financial Planning, though the services of one can be availed of if found necessary.